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Media Monitoring Service [eMediaDesk]
June 24, 2015


Media monitoring is the process of reading, watching or listening to the editorial content of media sources on a continuing basis, and then, identifying, saving and analyzing content that contains specific keywords or topics. Most companies, government agencies, not-for-profit organizations (e.g. hospitals, universities, associations, etc.) and individuals such as authors and celebrities utilize media monitoring as a tool to identify mentions of their organization, its brands and executives in news media. Some organizations also deploy media monitoring tools to track the success of their news releases, to find information about competitors and specific issues relevant to the organization, to benchmark performance against competitors, to manage corporate or brand reputation, to gather industry intelligence, to better understand the strengths and weaknesses of corporate communications, to identify new business opportunities, and other purposes.

Monitoring editorial content of news sources including newspapers, magazines, trade journals, TV, radio stations and the Internet is by far the most common type of media monitoring. This form of media monitoring is called “news monitoring”. In addition to monitoring news, many organizations now also monitor social media on the Internet, tracking word of mouth mentions about their organization in social media such as Facebook, Twitter, blogs, message boards and forums. This is commonly known as social media monitoring, word-of-mouth monitoring, or buzz monitoring. The media monitoring process starts with the search profile and the search terms or keyword(s) or keyword phrases. The search profile contains the service terms: the media to be monitored, the type of articles and/or mentions to be delivered, the time period of the monitoring, and the method of article delivery.

The search terms are those key words or phrases that must appear in the article such as the name of the organization or its affiliates or brands. An article containing a key word is usually referred to as a “clip” or “clipping,” “news clip,” or “press clipping.” The clips are delivered either physically by mail or as a digital file, usually via e-mail. They can also be delivered by RSS feed or via FTP feed.

While some organizations use in-house staff to monitor news and social media, most companies and PR agencies outsource the function to commercial services such as CyberAlert. The commercial services can usually provide more comprehensive media coverage than in-house staff using free online news monitoring tools such as Google News and RSS Feeds. If labor costs of in-house staff are factored in, commercial media monitoring services usually deliver better results at lower cost than in-house staff. Replacing in-house media monitoring with an outsourced media monitoring service also frees staff from the tedious and time-consuming task of finding clips to do more productive work.


Digital Full Page Newspaper Archive Service:

We digitize any sort of printed documents like newspapers, periodicals, journals and documents that may carry business, research or historical importance. We input all the information from news to advertisements, tender notice to prayer schedule, all which published in the newspaper in specific category and subject.

Digital News clipping service (WEB & LAN Based):

We provide news clippings of national dailies, weeklies and periodicals on specified categories in digital format as per clients‟ requirement.

Electronic Media Monitoring Service:

Our eMediaDesk is also enriched with Electronic Media Monitoring service. We monitor all the news, programs and advertisements near about 24 hours every day, integrate to our system and provide to our clients. Our online and offline browsing software enables playing the video clips with all other facilities we’ve in our news clippings service. Recently we are monitoring 14 TV channels & 2 Radio also.

Need based information service:

We provide digital information to researchers, students and individuals on demand to particular subject or topic.

Quantitative News Monitor Reporting Service:

As per clients requirement we provide issue based monthly quantitative report.

News Synopsis:

As per clients requirement we provide News Synopsis Service to our clients.

Now we are introducing you with Our Full Page News Paper Archival System & Features:

Web based and online: Our Full Page Paper Archival Service is fully web based and can also be setup on a local server for use in a local network. The Browser based application is free from the hassle of installation troubles.

Image format: All the clippings are in JPEG format. We manage the image quality and the size in such a ratio that provides better printing and lower disk usage.

Text Format: As per providing text format by client, we can include the all text in a Index Database. All text is searchable. User can search any word or words with any date range.

Compilation: All the headings & news are compiled under some predefine categories, date ranges and media names. We input the news clips in the system so that you can not only search any news clip with its heading but also with any word or words relevant to the news topic and also with the reporter’s name.

UNICODE: Bengali news clips and the related information are kept in UNICODE.

Search Option: User can get any news clipping by searching for any word contains in the title or sub title, both Bengali and English. News clippings can also be searched by the keywords, author, page number, media name & date or date range.

Print option: Various types of printing facilities are available in the system. Any news pan print with proper paper size.

Multiple User Access: Internet and Intranet based browsing software has been developed for easy and efficient browsing for unlimited users.



Platform : ASP.NET Desktop Based Application, SQL Server DB

Clients : Standard Chartered Bank Bangladesh. CITI NA. Hong Kong and Shanghai Banking Corporation Ltd.